Merchandise Management

Paper Code: 
MRM 227
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

The basic purpose of this course is:

  1. To acquaint the students with the activities which contribute to the sale of merchandise to the consumers for their end use.

 

Course Outcomes (COs):

Learning Outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

 
 

The student will be able to-

  1. Discuss the concepts of merchandising.

Ensure the product choice meets targeted consumer needs.

  1. Create an acceptable balance between the merchandise inventories and sales
  2. Use appropriate price setting strategy in order to successfully achieve business goals.
  3. Increase customer satisfaction.
  4. Improve sales and brand identity.

 

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

 

12.00
Unit I: 
Retail Merchandising:

Retail Merchandising: Concept, Evolution, Merchandise Sourcing, Factors affecting the merchandising functions. Merchandiser: Role and responsibilities. Suppliers: Types of Suppliers, Criteria for the selection of Suppliers.

12.00
Unit II: 
Merchandise Mix

Merchandise Mix: Concept, Merchandise Management Process, Developing assortment plan,
Category Management, Brand Alternatives.
Merchandise Budgeting: Merchandise Forecasting and Budgeting, Inventory Valuation.

12.00
Unit III: 
Merchandise Planning:

Merchandise Planning: Concept of Merchandise Planning, Applications of Merchandise Planning, Staple Merchandise Management System, Fashion Merchandise Management System, Open-to-Buy System, Allocating merchandise to stores

12.00
Unit IV: 
Pricing the Merchandise in Retail:

Pricing the Merchandise in Retail: Pricing Objectives and Policies, Basic Mark-up Formulas, Markdown Management.
Merchandise Replenishment: Retail Replenishment, Importance of Replenishment, Direct Store Delivery, Managing Retail Home Delivery, Measures of Retail Distribution and Replenishment, Role of It in Retail Distribution and Replenishment.

12.00
Unit V: 
Merchandise Displays and Space Management:

Merchandise Displays and Space Management: Concept of Merchandise Displays, Importance of Merchandise Displays, Concept of Space Management, Role of IT in Space Management, Concept of Planogram
Visual Merchandising: Meaning, Objectives of Visual Merchandising, Growth of Visual Merchandising, Product positioning and Visual Merchandising

Essential Readings: 

• Levy Weitz, Retail Management, McGraw Hill
• Barry Berman, Joel R. Evans, Retail Management, Pearson Education
• Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivatava, Retail Management, Oxford University Press
• Swapna Pradhan, Retail Management, Tata McGraw Hill
• Gibson G. Vedmani, Retail Management, Jaico Publishing House

Academic Year: 
2020-2021
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