Merchandise Management

Paper Code: 
MRM 325
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Paper has been designed such that it acquaints the students with the activities which contribute to the sale of products to the consumers for their end use.

12.00
Unit I: 
Basis of retail merchandising:

Basis of retail merchandising: Introduction, evolution, factors affecting the merchandising functions
The merchandiser: role and responsibilities, merchandising philosophy

12.00
Unit II: 
Merchandise planning process:

Merchandise planning process: Concept, implications, process, tools used for merchandise planning, devising merchandise plans

12.00
Unit III: 
Merchandise procurement methods:

Merchandise procurement methods: Merchandise sourcing, methods of procuring merchandise, the concept of private label, category management, types of vendors, types of merchandise

12.00
Unit IV: 
Implementing merchandise plan and evaluating merchandise performance:

Implementing merchandise plan and evaluating merchandise performance: Gathering information, selecting and interacting merchandise plan. Inventory valuation: the cost and retail methods, ABC Analysis, sell through analysis, multiple attribute methods. The concept of Gross Margin Return on Investment (GMROI)

12.00
Unit V: 
Visual Merchandising and retail store design:

Visual Merchandising and retail store design: methods of display, merchandising softwares, retail store design- exterior, interior, types of layout.
*Case studies related to entire topics are to be taught.

Essential Readings: 

• Gibson G. Vedmani, Retail Management, Jaico Publishing House
• Barry Berman, Joel R. Evans, Retail Management, Pearson Education

References: 

• Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivatava, Retail Management, Oxford University Press
• Swapna Pradhan, Retail Management, Tata McGraw Hill

Academic Year: 
2019-2020
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