Marketing Management Practical

Paper Code: 
GBBA 402B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00

Identify 7 Ps of any service organization and make a PPT for the same

6.00

Make a chart on BCG Matrix on any company of your choice

6.00

Choose any sector of your choice and identify Leaders, Challengers, Followers and Nichers for the same and submit a file.

6.00

Case study on Green Marketing/ Social Marketing/ Ethical Issues in Marketing

6.00

Create a list of 5 digital marketing companies in India. Study their operations and identify the most common digital marketing practices being used by them and show them through Charts.

Essential Readings: 

1. Philip Kotler, Kevin Keller, Abraham Koshy, MithileshwarJha : Marketing Management (Twelfth Edition), A South Asian Perspective; Pearson Education
2. RajanSaxena, Marketing Management, Fourth Edition, Tata McGraw Hill
3. Govindarajan, Marketing Management: Concepts, Cases, Challenges and Trends, 2nd edition, PHI Learning Private Ltd.
4. John Mullins, Orville C. Walker, Harper W. Boyd, Marketing Management-A Strategic Decision-Making Approach, Tata McGraw Hill
5. Chandra Bose, Modern Marketing: Principles and Practice, PHI Learning Private Ltd.,
6. Dave Chaffey,Fiona Ellis-Chadwick,Digital Marketing: Strategy, Implementation and Practice, 5/E, Pearson
7. Bateson, Hoffmam, Services Marketing, Cengage Learning
8. Ahuja Vandana, Digital Marketing, Oxford Higher Education

Academic Year: 
2017-2018
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