Mall Management

Paper Code: 
MRM 324
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Paper has been designed such that it acquaints the students with the understanding of concept of malls, maintenance and management concepts.

12.00
Unit I: 
Introduction:

Introduction: Concept of shopping mall, Growth of malls in India

12.00
Unit II: 
Mall positioning:

Mall positioning: Mall positioning strategies, strategic planning for malls

12.00
Unit III: 
Aspects in Mall Management:

Aspects in Mall Management: Malls’s establishment, recovery management, aspects in finance, human resource, security and accounting, legal impliances and issues, measuring mall performance

12.00
Unit IV: 
Mall Operations:

Mall Operations: Store allocation, leasing negotiations, maintenance and repairs, security and safety procedures and regulations, operational activites, footfall measurement, common area management

12.00
Unit V: 
Tenant Management:

Tenant Management: Selection of anchor tenant, tenant mix, types of retail formats- multiplexes, foodcourts, branded stores, specialty stores, hypermarkets, supermarkets, mall resource allocation
*Case studies related to entire topics are to be taught.

Essential Readings: 

• Singh, Srinivasan, Mall management: Operating in Indian retail space, McGraw Hill
• Abhijit Das, Mall Management, Taxman Allied Services

Academic Year: 
2019-2020
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