Case study discussion on Modes of Entry in Expanding Business
Group Discussion on International Trade Theories applicability in today’s context.
Collect and present any two documents each for export and import procedure.
Review recent issues of Business Magazines and identify three firms and note whether the head of the overseas branch is from home-country, host country or third country national.
Prepare a chart for International Institutions or regional groupings on their functions.
1. Cherunilam F., International Business, PHI, New Delhi.
2. Bennett R., International Business, Pearson Education, New Delhi,
3. Varshney R.L. &B. Bhattacharya, International Marketing Management An Indian perspective, S. Chand, New Delhi.
4. Chandran R., International Business, JAICO Publishing House, Mumbai.
5. Aswathappa K., International Business, Tata McGraw Hill, New Delhi.