International Business Operations

Paper Code: 
BBA 603
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

With markets and businesses reaching out to global dimensions, managers are required to have an understanding of the international business operations as well. This course aims to provide the basic information about the various functional and influencing aspects of international business.

11.00
Unit I: 
International Organization Structure:

International Organization Structure:
Factors affecting decision of Organization Structure, Types of organization, EPRG orientation,

9.00
Unit II: 
International Marketing:

International Marketing:
4Ps for an international organization- Product, Price, Place and Promotion.

9.00
Unit III: 
International Trade Environment:

International Trade Environment:
World Trading Patterns, Trade Theories- Mercantilism, Absolute Advantage, Comparative Advantage, Factor Endowment, Product Life Cycle Theory.
Barriers to World Trade-Quotas and Tariffs.

9.00
Unit IV: 
International Trade Practices and Documentation:

International Trade Practices and Documentation:
Export Import procedures and documentation, Study of current Foreign Trade Policy

7.00
Unit V: 
International Regional Groupings:

International Regional Groupings: ASEAN, SAARC, EU, NAFTA WTO: GATT, Objectives of WTO, Functions of WTO, Organization structure, TRIPs, TRIMs and GATS.

Essential Readings: 

Case Studies
Essential Reading:
1. Francis Cherriliunam , International Business, PHI, New Delhi.
2. Roger Bennett, International Business, Pearson Education, New Delhi,
3. R. L. arshney, B. Bhattacharyya, International Marketing Management An Indian perspectie, Sultan Chand & Sons, New Delhi

References: 

4. R. Chandran , International Business, JAICO Publishing House, Mumbai.
5. Ajami, Cool, Goddard and Khambata, International Business, PHI, New Delhi.

Academic Year: 
2015-2016
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