International Business

Paper Code: 
GBBA 401A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
12.00
Unit I: 
International Business

Introduction, Meaning of International Business, International Business Vs International Trade, Domestic Business Vs International Business
Driving and restraining forces of International Business, Different Modes of Entry

12.00
Unit II: 
International Trade Environment & Barriers to World Trade

International Trade Environment: International Trade Patterns, Trade Theories- Mercantilism, Absolute Advantage, Comparative Advantage, Factor Endowment, Product Life Cycle Theory, New Trade Theory, Porter’s National Competitive Advantage Theory
Barriers to World Trade: Tariffs and Quotas

12.00
Unit III: 
International Trade Practices and Documentation

Export and Import Procedure, Brief Introduction to Export and Import Documents, Foreign Trade Policy of India

12.00
Unit IV: 
International Organization Structure

Factors affecting decision of Organisation Structure, Types of organization structures in international business, EPRG orientation

12.00
Unit V: 
International Regional Grouping

International Regional Groupings: European Union (EU), ASEAN, SAARC, NAFTA
World Trade Organization: WTO, GATT, Objectives of WTO, Organsiation Structure of WTO. TRIPs, TRIMs, GATS

Essential Readings: 

1. Cherunilam F., International Business, PHI, New Delhi.
2. Bennett R., International Business, Pearson Education, New Delhi,
3. Varshney R.L. &B. Bhattacharya, International Marketing Management An Indian perspective, S. Chand, New Delhi.

References: 

1. Chandran R., International Business, JAICO Publishing House, Mumbai.
2. Aswathappa K., International Business, Tata McGraw Hill, New Delhi.

Academic Year: 
2019-2020
  • Printer-friendly version
  • PDF version