Coming soon
INNOVATION AND ENTREPRENEURSHIP
Entrepreneurship: Definition, features, concepts, nature, functions and significance.
Entrepreneur: Concept, characteristics, types, functions, role and significance, specific traits of Entrepreneur, Entrepreneur vs. Manager.
Innovation:
Definition, Principles of Innovation, classification, Product, Process, Organizational and Marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), Innovation Process: Idea Generation, Advocacy & Screening, Experimentation, Commercialisation, Diffusion & Implementation.
Creativity:
Definition, Barriers to creativity, Creative process, Techniques for improving creative process.
Feasibility Analysis: Concept, Industry & Market Feasibility Analysis, Product or Service Feasibility Analysis, Financial Feasibility Analysis, Entrepreneur Feasibility Analysis, Elements of Developing and testing the business model.
Sources of finance:
Institutional finance to entrepreneurs.
|
Building a Business Plan: Definition of Business Plan, Benefits of creating a Business Plan, Elements of Business Plan, Building a Business Plan, The Pitch: Making the Business Plan Presentation. |
Product Protection: Patents, Trademarks and Copyrights:
Intellectual Property rights, Patents, Types of patents, The patent process, Trademarks, Copyrights.
Government of India Schemes for Innovation and Entrepreneurship:
Startup India, Make in India, AIM, STEP, Jan Dhan- Aadhaar- Mobile (JAM), Digital India, BIRAC, DST, TREAD, National Skill Development Mission
Essential Readings:
- Zimmerer W. Thomas, Scarborough M. Norman, Essentials of Entrepreneurship and small business management, PHI learning private limited, New Delhi, 2011.
- S.S. Khanka, Entrepreneurship Development, S. Chand Publications, New Delhi.
- Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications
