Innovation and Entrepreneurship

Paper Code: 
MRM 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

                                        Course Objective

• Equip students with knowledge of the basic principles and functionalities of Entrepreneurship 

• Provide knowledge to students about the entrepreneurial & managerial functions in the corporate arena

                                      Course Outcomes (COs):

Learning Outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

 
 

The student will be able to-

  1. Discuss the process of entrepreneurial action, entrepreneurial mindset and personality.
  2. Develop a business plan.
  3. Explain the role of creativity and innovation in entrepreneurship.
  4. Examine strategies for growth and identify the human resource challenges for managing growth.
  5. Identify how government policies can help in promoting an enterprise.

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

 

12.00
Unit I: 
Entrepreneurship:

Entrepreneurship: Definition, features, concepts, nature, functions and significance.
Entrepreneur: Concept, characteristics, types, functions, role and significance. Entrepreneur vs. Manager.

12.00
Unit II: 
Innovation:

Innovation:
Definition, classification, Innovative models, Product, process, organizational and marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), transfer of technology.
Creativity:
Creative Thinking, Barriers to creativity, Creative process, Techniques for improving creative process

12.00
Unit III: 
Building The Business Plan:

Building The Business Plan:
Designing a competitive business model and building a strategic plan, crafting a winning business plan, Forms of Business ownership.

12.00
Unit IV: 
Feasibility Planning:

Feasibility Planning:
Concept of planning, Four stage growth model, conducting feasibility analysis.
Sources of finance:
Institutional finance to entrepreneurs.

12.00
Unit V: 
Product Protection: Patents, Trademarks and Copyrights:

Product Protection: Patents, Trademarks and Copyrights:
Patents, Types of patents, Disclosures, The patent process, Patents in perspective, Trademarks, copyrights, Intellectual Property rights.
Government of India Schemes for Innovation and Entrepreneurship:
Startup India, Make in India, AIM, STEP, Jan Dhan- Aadhaar- Mobile (JAM), Digital India, BIRAC, DST, TREAD, National Skill Development Mission.

Essential Readings: 

• Zimmerer W. Thomas, Scarborough M. Norman, Essentials of Entrepreneurship and small business management, PHI learning private limited, New Delhi, 2011.
• Holt D.H. Entrepreneurship new venture creation.
• S.S. Khanka, Entrepreneurship Development, S.Chand Publications, New Delhi.
• Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications

• E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.

Academic Year: 
2020-2021
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