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Fundamentals of Retail Management
The purpose of paper is to give students an in-depth knowledge of Retail Management.
Introduction: Meaning, social and economic significance of retiling, opportunities in retailing, characteristics of retailing. Historical perspective and current scenario of retail in India.
Theories of retail development: Environmental theory, cyclical theory, conflict theory. Service retailing. Types of retailers, retail change drivers in India, evolution of retail formats.
Retail strategy: Strategy-retail perspective, international expansion- a growth strategy, retail value chain, ethics in retailing
Understanding the retail consumer: need for studying consumer behavior, factors influencing the retail shopper, customer decision making process, market research.
Servicing the retail consumer: concept of consumer service, importance in retail, customer service as a part of the retail strategy, measuring the gaps in service, concept of CRM in retail, personal selling and retail selling process.
• Gibson G. Vedmani, Retail Management, Jaico Publishing House
• Barry Berman, Joel R. Evans, Retail Management, Pearson Education
• Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivatava, Retail Management, Oxford University Press
• Swapna Pradhan, Retail Management, Tata McGraw Hill
