Fundamentals of E-Commerce

Paper Code: 
BBA 506
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Information technology revolution has already taken the entire world by storm. This course aims at leveraging commerce through information technology and to teach the students to use the information technology to manage their business more efficiently and effectively

8.00
Unit I: 
Introduction to E-Commerce:

Introduction to E-Commerce:
The Scope of Electronic Commerce, Definition of Electronic Commerce, Electronic Commerce and the Trade Cycle, Electronic Markets, Internet Commerce, Advantages and limitation of e-commerce, E –Commerce Perspective

10.00
Unit II: 
Business Strategy in an Electronic Age:

Business Strategy in an Electronic Age:
Supply Chains, Porter’s alue Chain Model, Inter Organizational alue Chains, Competitive Advantage, Competitive Strategy, Porter’s Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce, Business Strategy, Introduction to Business Strategy, Strategic Implications of IT Technology, Business
Environment, Business Capability, Strategy Formulation & Implementation Planning, Ecommerce Implementation, E-Commerce Evaluation.

9.00
Unit III: 
Business Models for E-Commerce (B2B, B2C, C2B, C2C):

Business Models for E-Commerce (B2B, B2C, C2B, C2C):
Business-to-Business Electronic Commerce:
Inter-organizational Transactions, The credit transaction trade cycle, a variety of transaction, Electronic Markets, Usage of Electronic Markets, Advantages and limitation of Electronic Markets, future of electronic market

9.00
Unit IV: 
EDI:

EDI:
Introduction to EDI, EDI definition, The benefit of EDI, EDI examples, EDI nut and bolts: EDI technology, standards, EDI communication, EDI implementations, EDI agreements, EDI security.

9.00
Unit V: 
EDI and business:

EDI and business:
Organization that use EDI, EDI trading patterns, Transactions, EDI adoptions and maturity, IOS EDI and internet e-commerce, Inter-organizational transactions, purchasing online, after sales online, e-commerce in desktop facilities management

Essential Readings: 

Case Studies
Essential Reading:
1. Daid Whiteley, E-Commerce, Tata McGraw Hill
2. T.N. Chhabra, R.K.Suri, E-Commerce- New istas for business, Dhanpat Rai & Co.
3. Eframi Turban, Jae Lee, Daid King, K. Michale Chung, Electronic Commerce,
Pearson Education

References: 

Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to E-business, anity Books International, New Delhi.. Agarwal, K.N. and Deeksha Agarwal, Business on the Net, Macmillan, New Delhi

Academic Year: