Fundamentals of Business Environment

Paper Code: 
GBBA 301
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
9.00
Unit I: 
The concept of Business Environment,

The concept of Business Environment, significance and nature. Environment Scanning: meaning, nature and scope, The process of environmental scanning, Interaction between Internal and external environments, basic philosophies of Capitalism and Socialism with their variants. Concepts of Mixed Economy

9.00
Unit II: 
Unit II

Overview of Political, Socio-Cultural, Legal, Technological and Global environment.

9.00
Unit III: 
Unit III

An introduction to MRTP, CCI, FEMA, SEBI Act, Consumer
Protection Act; The changing dimensions of these laws and their impact on business

9.00
Unit IV: 
Unit IV

Current industrialization trends and industrial policy; environment for the SME sector; infrastructure development and policy; public sector reforms and performance; public, private partnership; intellectual property regime and the R&D environment; trends in service sector growth; banking reforms and challenges; business opportunities in the rural sector.

9.00
Unit V: 
Unit V

Globalization trends and challenges; balance of payments trends; environment for foreign trade and investment; exchange rate movements and their impact; India’s competitiveness in the world economy; external influences on India’s business environment

Essential Readings: 

1. Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi.
2. Bedi, Suresh, “Business Environment”, Excel Book, New Delhi
3. Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.
4. Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi
5. Mishra S K & Puri V K., Economic Environment of Business, Himalaya Publishing House, New Delhi.
6. Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd., New Delhi.

Academic Year: 
2016-2017
  • Printer-friendly version
  • PDF version