Event Management A General Perspective

Paper Code: 
ETM 131
18.00
Unit I: 

An Overview of the Events field
• Introduction to event
• Event Management
• Types of Events
• Event management process
• Parties or professionals to event management
• Event management as a Career

18.00
Unit II: 

Team Building and Team Spirit
• Definition – Team
• Benefits and drawbacks of working in a team
• Types of teams
• Event team management
• Team Spirit
• The Basics of team functioning- team building exercise

18.00
Unit III: 

Conceptualising the Event
• Introduction
• Stakeholders in event
• The host organization and the host community
• Sponsors and media
• Co-workers , participants and spectators
• Sourcing events- Bidding, Franchising, Developing and creating new events

18.00
Unit IV: 

Staging Events
• Introduction- The Stage
• Themes and design
• Programming
• Choice of venue
• Audience and guests
• Logistic
• Power, lights, sound, audio visual
• Props and decoration
• Catering
• Performers and hospitality

18.00
Unit V: 

Special event risk management and Time management in event

Essential Readings: 

1. Glenn Bowdin, Johnny Allen, William O’Toole, Rob Harris, Ian McDonnell- Event Management.
2. Dr. Bhiwandiwalla: Research Module on Event management, National Institute of Event Management
3. Kalai Selvan N: Event Management and Marketing, ICFAI.

References: 

1. Barry Avrich : Event and Entertainment Marketing: A Must Guide for Corporate Event Sponsors and Entertainment Entrepreneurs, Probus Professional Publication.
2. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi.
3. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi.
4. Tanaz Barur: Successful Event Management, Rupa & Co.
5. Anton Shone, Bryn Parry: Successful Event Management: A Practical Handbook, International Thomson Business Press.

Academic Year: 
2018-2019
  • Printer-friendly version
  • PDF version