Event Management – A General Perspective

Paper Code: 
ETM 131
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
18.00
Unit I: 
An Overview of the Events field
 
  • Introduction to event
  • Event Management
  • Types of Events
  • Event management process
  • Parties or professionals to event management
  • Event management as a Career
 

 

18.00
Unit II: 
Team Building and Team Spirit
  •        Definition – Team
  •        Benefits and drawbacks of working in a team
  •        Types of  teams
  •        Event team management
  •        Team Spirit
  •        The Basics of team functioning- team building exercise
 
 

 

18.00
Unit III: 
Conceptualising the Event
  • Introduction
  • Stakeholders in event
  • The host organization and the host community
  • Sponsors and media
  • Co-workers , participants and spectators
  • Sourcing events- Bidding, Franchising, Developing and creating new events
 

 

18.00
Unit IV: 
Staging Events

·         Introduction- The Stage

·         Themes and design

·         Programming

·         Choice of venue

·         Audience and guests

·         Logistic

·         Power, lights, sound, audio visual

·         Props and decoration

·         Catering

 ·         Performers and hospitality
 

 

 

18.00
Unit V: 
Special event risk management and Time management in event
Essential Readings: 

 

 

  1. Glenn Bowdin, Johnny Allen, William O’Toole, Rob Harris, Ian McDonnell- Event Management.
  2. Dr. Bhiwandiwalla: Research Module on Event management, National Institute of Event Management
  3. Kalai Selvan N: Event Management and Marketing, ICFAI.

 

References: 
  1. Barry Avrich : Event and Entertainment Marketing: A Must Guide for Corporate Event Sponsors and Entertainment Entrepreneurs, Probus Professional Publication.
  2. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi.
  3. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi.
  4. Tanaz Barur: Successful Event Management, Rupa & Co.
  5. Anton Shone, Bryn Parry: Successful Event Management: A Practical Handbook, International Thomson Business Press.

 

Academic Year: 
2021-2022
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