E-Commerce Website Development (Practical)

Paper Code: 
24SDMK 601
Credits: 
6
Contact Hours: 
180.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop the skills and knowledge to design and develop dynamic, user-friendly websites Disseminate knowledge among students about the IT Act2000.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24SDMK 601

 

 

E-Commerce Website Development

(Practical)

 

CO 195:  Explore the concept of E-business models

CO 196:   Analyze value chain model in e business and EDI.

CO 197:  Examine types of E-Payment system.

CO 198: Analyze legal and ethical issues of e-commerce and e security.

CO 199:   Evaluate the provisions of IT Act 2000, and explain CRM.

CO 200:   Contribute effectively in course-specific interaction

Approach in

teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments

Learning activities for the students:

Self-learning assignments, Effective questions, Giving tasks

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

 

12.00
Unit I: 
Introduction to E-commerce

Introduction to E-commerce, Scope of E-commerce, Advantages and disadvantages of E-commerce, E-commerce opportunities for industries, e-transition, challenges for Indian corporate. Business models for e-commerce: B2B, B2C, C2C, C2B. e-business models based on the relationship of transaction types: brokerage model, Aggregator model, info-mediary model, community model, value chain model, manufacture model, advertising model, subscription model, affiliate model

12.00
Unit II: 
Value Chain

The value chain, supply chain, Porter’s value chain model, competitive advantage, competitive strategy, porter’s competitive forces model, first mover advantage, electronic data interchange(EDI), Definition, benefits, layered architecture, distinction between EDI and e-mail, EDI standards, EDI communication, EDI security

12.00
Unit III: 
E-Payment system

E-Payment system: Types of electronic payment system, digital token based e-payment system, credit card, debit card, smart card, e-cash, digital currency, e-cheque, digital signature, secure e-payment process method

12.00
Unit IV: 
Legal and ethical issues of e-commerce, e Security

Security on the internet, network and web security risks, network and website security, e-business risk management issues, web linking and domain name disputes, encryption and decryption laws

12.00
Unit V: 
IT Act 2000

Highlights of the IT Act 2000, important concepts introduced in IT Act 2000, positive aspects for corporate sector, unresolved issues in IT Act 2000. CRM: CRM management, process framework, process, elements of CRM, technology application of CRM, CRM development cycle, implementation issues

Essential Readings: 

1. SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategies, Adam Clarke

References: 

1. The Art of SEO, Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola, O'Reilly Media
e-RESOURCES:
1. https://www.youtube.com/embed/BZWS7X7KazU
2. https://jstor-iisu.refread.com/stable/j.ctt7t8z9
3. https://www.youtube.com/embed/iLDyGOotlWk

Academic Year: 
2024-2025
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