E-Commerce

Paper Code: 
24SDMK 301
Credits: 
6
Contact Hours: 
12.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to implement e commerce & network rules for taking strategic decisions in e business.

Course Outcomes: 

Course

Learning outcomes

(at course level)

 

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

 

 

 

 

 

24SDMK 301                                                                                                                      

 

 

 

E-Commerce                                                                                                                         

  • CO 93:.  Examine the use of  HTML elements  for various type web page structures.

 

  • CO 94:. Assess the significance of Cascading Style Sheet and the examine Client-Server Technologies

 

  • CO 95:. Analyse and interpret the Client Server Network Security

 

  • CO 96 Explain the gateway of electronic payment system   

 

  • CO 97 Evaluate the benefits of  e-retailing in consumer oriented E-commerce                          

 

  • CO 98: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Hours using whiteboards, Case discussions

Group Discussions

Brainstorming, Reading Assignments

 

Learning activities for the students:

Self-learning assignments, Chart Preparation, PPTs, Group Discussions

 

Formative Assessment through group discussion, quiz, presentations,

Class tests

Summative assessment through Quiz, Semester end examination, Assignments, Presentation, Individual and group projects

 

36.00
Unit I: 
Introduction to E-commerce:

Meaning, concept , e-commerce v/s e- business, advantages and disadvantages of ecommerce, value chain in ecommerce, Porter’s value chain model, competitive strategy, different types of ecommerce like B2B, B2C, C2C, C2B,G2C.

36.00
Unit II: 
Technology in E-commerce:

An overview of the internet, basic network architecture and the layered model, network hardware and software considerations, intranets and extranets. The world wide web, web system architecture, ISP, URL’s and HTTP, cookies.

36.00
Unit III: 
Network Security Threats:

Introduction, Security Threat Defined, The Client Server Network Security, Emerging Client Server Security Threats, firewalls Administration, Management and Disaster Recovery, Data and Message Security.
Basic cryptography for enabling security in ecommerce: public and private key encryption, authentication and trust using digital signature and digital certificates, firewalls, SSL

36.00
Unit IV: 
Electronic Payment System:

Introduction, Types of electronic payment system, Digital token based electronic payment system, essential requirement of electronic payment, ACID and ICES test, payment gateway, the electronic payment media, , SET protocol for credit card payment, electronic payment media: e-cash and e-wallet, e-check, credit card, debit card, smart card, EFT and ACH. Business to Business e-commerce: Meaning, benefits and opportunities in B2B, key B2B models and their main functions, EDI as a B2B tool.

36.00
Unit V: 
Consumer Oriented E-Commerce:

traditional retailing and e-retailing, benefits and key success factors for e-retailing, models for e-retailing like specialized and generalized e- stores, e-mall, direct selling by manufacturer, e- broker and e-services like web-enabling services, matchmaking services, E- auction services.
E-core values: ethical issues, legal issues and international issues.

Essential Readings: 

1. David Whiteley, E-Commerce, Tata McGraw Hill
2. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
3. Ivan Bayross, “HTML 5 and CSS 3 Made Simple”, BPB Publications.
4. Bipin Desai, “An Introduction to Database Systems”, Galgotia Publications

References: 

Suggested Readings:
1. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education
2. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to EBusiness, Vanity Books International,New Delhi.
3. Agarwal, K.N. and Deeksha Agarwal, Business on the net, Macmillan, New Delhi
4. Christopher Murphy, Divya Manian, Richard Clark ,Beginning HTML5 and CSS3: The Web Evolved, Apress, 1st edition

E-Resources:
1. Website: http://www.w3schools.com.
2. http:// sagepub.com
3. http://www.oiirj.org
4. http:// sagepub.com

Academic Year: 
2024-2025
  • Printer-friendly version
  • PDF version