E-Commerce

Paper Code: 
SBBA 301
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The basic purpose of this course is to develop an insight of technology in ecommerce, web designing so as to equip the student for basic web development functions.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

SBBA 301

E- Commerce

CO130: Analyze the theoretical models of E-Business

CO 131: understand & Apply various website

design controls

CO132: Develop effective web site analysis & designing skills

CO133: Understand skills of web graphics using HTML

CO134: Apply the methods of  database management system for data handling

 

Class lectures

Seminars

Tutorials

Group discussions and Workshops

Question preparation, Seminar presentation, Group tasks

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

 

6.00
Unit I: 
Introduction to e-commerce

Unit I: Introduction to e-commerce: Meaning, concept, e-commerce v/s e- business, Porter’s value chain model, E-Business Model, Technology in ecommerce: ISP, URL’s, HTTP, IP, Cookies.

6.00
Unit II: 
Building Web Site:

Building Web Site: Introduction, Website, Webpage, Static Website and Dynamic Website. Life cycle of web site design, Basic rules of web site design.

Web Page Design using HTML I: Web Site Design Tool - Interface, Workspace, views, Templates, Website layout. Overview of HTML, Basic Structure of HTML Document, Headings, Paragraphs, Basic Text Formatting.

6.00
Unit III: 
Web Page Design

Web Page Design using HTML II /CSS :(Cascading Style sheet), Working in HTML with color, Lists, Frames.

Understanding Web Graphics: Insert, Add Images into web Site, Aligning Images, Setting A background image for Web Page, create links, internal & external links, changing and moving links behavior.

6.00
Unit IV: 
Creating HTML Table:

Creating HTML Table: Creating /editing Tables in Layout View, formatting tables, Aligning Table Columns, images with tables, Action button,

Web site Content Modelling: Create /Save Website content design, Creating web site structure, introduction of web publishing Themes-Publishing web sites.

6.00
Unit V: 
Database Management System:

Database Management System: Introduction to database, front end and back end tools, Data type, Attribute and Key.

Creating Database: create a database table, modify/delete database table, Queries create, delete, modify, manage link relationships between database tables.

Essential Readings: 

• David Whiteley, E-Commerce, Tata McGraw Hill
• T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
• Ivan Bayross, “HTML 5 and CSS 3 Made Simple”, BPB Publications.
• Bipin Desai, “An Introduction to Database Systems”, Galgotia Publications

References: 

1. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education
2. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to EBusiness, Vanity Books International,New Delhi.
3. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi
4. Christopher Murphy, Divya Manian, Richard Clark ,Beginning HTML5 and CSS3: The Web Evolved, Apress, 1st edition

e-RESOURCES:

• Website: http://www.w3schools.com.
• http:// sagepub.com
• http://www.oiirj.org
• http:// sagepub.com
• NPTEL Local Guru content
• Shodhganga

JOURNALS:

1 GNA Journal of Management & Technology
2 Journal of Banking, Management & Information technology
3 Oorja
4 Journal of New Business Ventures (online) http:// sagepub.com
5 Online International Interdisciplinary Research Journal http://www.oiirj.org
6 Journal of Entrepreneurship and Innovation in Emerging Economies http:// sagepub.com

Academic Year: 
2022-2023
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