E- Commerce

Paper Code: 
SBBA 301
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
Introduction

Introduction to e-commerce: Meaning, concept, e-commerce v/s e- business, advantages and disadvantages of ecommerce, Porter’s value chain model, competitive strategy, different types of ecommerce like B2B, B2C, C2C, C2B,G2C.
Technology in ecommerce: An overview of internet, intranets and extranets, The world wide web, ISP, URL’s , HTTP, Cookies.

6.00
Unit II: 
Building Web Site

Building Web Site: Introduction to Web Development, Website, Webpage, Static Website, and Dynamic Website. Life cycle of web site design, choosing domain name, Basic rules of web site design.
Web Site Design Tool - Dreamweaver: The Dreamweaver Interface, The Dreamweaver Workspace, Fundamentals of Website Design, views of Dreamweaver, Creating Websites in Dreamweaver, Dreamweaver Templates, create links, internal & external links, changing and moving links behaviors, Website layout.

6.00
Unit III: 
Web page design

Web Page Design using HTML: Overview of HTML, Basic Structure of HTML Document, Attributes, Headings, Paragraphs, Basic Text Formatting, Working in HTML with Color, Format Text, Applying Font Attributes to Selected Text, Formatting, Lists, Frames, Form.
Understanding Web Graphics: Insert, Add Images and Graphics into Web Site, Aligning Images, Changing Text Wrapping for An Image, Setting A Background Image for Web Page, Links With Images

6.00
Unit IV: 
Creating HTML Table

Creating HTML Table: Creating /editing Tables in Layout View, Table Options, cell option, Formatting tables, Aligning Table Columns, Using Tables for Forms, images with tables, Web site frames design, Forms, Action button, Adding online forms to web pages.
Web site Content Modeling: Create /Save Website content design, Working on the web site, Creating web site structure, Creating Titles for web pages, introduction of web publishing Themes-Publishing web sites.

6.00
Unit V: 
DBMS & SQL

Database Management System: Introduction to database, relational data model, DBMS architecture, database users, end users, front end and back end tools, Attribute and Key.
Structured Query Language: create a Sql database table, modify/delete /drop database table, Sql queries create, delete, manage link relationships between database tables, modify, filter using queries.

Essential Readings: 

1. David Whiteley, E-Commerce, Tata McGraw Hill
2. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
3. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education

References: 

1. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to EBusiness, Vanity Books International,New Delhi.
2. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi

Academic Year: 
2019-2020
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