Consumer Behaviour Practical

Paper Code:

DBBA 502B

Credits:

Contact Hours:

30.00

Max. Marks:

100.00

Objective:

This course will enable the students to -

Assess the tasks through file preparations, quizzes, and group projects.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

DBBA 502B

Consumer Behaviour Practical

CO 271: Evaluating the project tasks in terms of content, data presentation and analysis.

CO 272: Assessing the tasks through file preparations, quizzes, and group projects.

CO 273: Organizing discussions with peer group on emerging themes through individual presentations and group discussions.

CO 274: Analytical Skills in assessing the consumer decision-making process

CO 275: Trends in consumer behvaiour and its application

Approach in teaching:

Case studies , Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Group tasks

Class test, Semester end examinations, Case Studies Quiz,

Assignments, Presentation, Individual and group projects

Project File & Viva-voce

6.00

Project Submission on Consumer Research

6.00

Prepare a chart on Consumer Buying Behaviour Process of any product or service : smart phone, apparels, life insurance, online shopping, socially responsible products, luxury and branded products etc.

6.00

Power point Presentation on the Different Models of Consumer Buying Decision Making Process

6.00

Group/ Team Assignment submission on Effect of Personal &Psychological Factors on Consumer Buying Behaviour (Motivation, Personality, Attitude, Perception , Learning, Age, Lifestyle, Occupation)

6.00

Case Study on Role of Culture/ Sub-culture/ Social Class/ Family/ Reference Group in Consumer Buying Decision Making Process

Essential Readings:

• Leon G. Schiffman& Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, latest Edition
• Solomon, M.R.: Consumer Behaviour – Buying, Having, and Being, Pearson Prentice Hall.

References:

• Blackwell, R.D., Miniard, P.W., & Engel, J. F.: Consumer Behaviour, Cengage Learning.
• Hawkins, D.I., Best, R. J., Coney, K.A., &Mookerjee, A: Consumer Behaviour – Building Marketing Strategy, Tata McGraw Hill.
• Kotler, P. & Keller, K. L.: Marketing Management (Global Edition) Pearson.

E-resources
• https://nptel.ac.in/courses/110105074

Journals
• https://onlinelibrary.wiley.com/journal/14791838
• https://journals.sagepub.com

Academic Year:

2022-2023