Consumer Behaviour Practical

Paper Code: 
DBBA 502B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
Unit I

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit II: 
Unit II

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit III: 
Unit III

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit IV: 
Unit IV

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit V: 
Unit V

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

Essential Readings: 

Leon G.Schiffman & Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, latest Edition
2. Solomon, M.R.: Consumer Behaviour – Buying, Having, and Being, Pearson Prentice Hall.
3. Blackwell, R.D., Miniard, P.W., & Engel, J. F.: Consumer Behaviour, Cengage Learning.
4. Hawkins, D.I., Best, R. J., Coney, K.A., & Mookerjee, A: Consumer Behaviour – Building Marketing Strategy, Tata McGraw Hill.
5. Kotler, P. & Keller, K. L.: Marketing Management (Global Edition) Pearson.

Academic Year: 
2016-2017
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