Course Objectives:
Course Outcomes (COs):
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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CO 158: Evaluating the project tasks in terms of content, data presentation and analysis. CO 159: Assessing the tasks through file preparations, quizzes, and group projects. CO 160: Organizing discussions with peer group on emerging themes through individual presentations and group discussions. CO 161: Organizing dialogue session with peer group on common theme and write reflective notes on it. CO 162: Demonstrate strategies of reading and reflecting on the ideas expressed in texts.
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Approach in teaching: Case studies , Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation, Group tasks
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Class test, Semester end examinations, Case Studies Quiz, Assignments, Presentation, Individual and group projects |
Project Submission on Consumer Research
Prepare a chart on Consumer Buying Behaviour Process of any product or service : smart phone, apparels, life insurance, online shopping, socially responsible products, luxury and branded products etc.
Power point Presentation on the Different Models of Consumer Buying Decision Making Process
Group/ Team Assignment submission on Effect of Personal &Psychological Factors on Consumer Buying Behaviour (Motivation, Personality, Attitude, Perception , Learning, Age,Lifestyle, Occupation)
Case Study on Role of Culture/ Sub-culture/ Social Class/ Family/ Reference Group in Consumer Buying Decision Making Process
Leon G.Schiffman & Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, latest Edition
2. Solomon, M.R.: Consumer Behaviour – Buying, Having, and Being, Pearson Prentice Hall.
3. Blackwell, R.D., Miniard, P.W., & Engel, J. F.: Consumer Behaviour, Cengage Learning.
4. Hawkins, D.I., Best, R. J., Coney, K.A., & Mookerjee, A: Consumer Behaviour – Building Marketing Strategy, Tata McGraw Hill.
5. Kotler, P. & Keller, K. L.: Marketing Management (Global Edition) Pearson.