Consumer Behaviour Practical

Paper Code: 
DBBA 502B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

  • Evaluating the project tasks in terms of content, data presentation and analysis.
  • Assessing the tasks through file preparations, quizzes, and group projects.
  • Organizing discussions with peer group on emerging themes through individual presentations and group discussions.

Course Outcomes (COs):

 

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

CO 158: Evaluating the project tasks in terms of content, data presentation and analysis.

CO 159: Assessing the tasks through file preparations, quizzes, and group projects.

CO 160: Organizing discussions with peer group on emerging themes through individual presentations and group discussions.

CO 161: Organizing dialogue session with peer group on common theme and write reflective notes on it.

CO 162: Demonstrate strategies of reading and reflecting on the ideas expressed in texts.

 

Approach in teaching:

Case studies , Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Group tasks

 

Class test, Semester end examinations, Case Studies  Quiz, Assignments, Presentation, Individual and group projects

  

 

6.00
Unit I: 
Unit I

Project Submission on Consumer Research

6.00
Unit II: 
Unit II

Prepare a chart on Consumer Buying Behaviour Process of any product or service : smart phone, apparels, life insurance, online shopping, socially responsible products, luxury and branded products etc.

6.00
Unit III: 
Unit III

Power point Presentation on the Different Models of Consumer Buying Decision Making Process

6.00
Unit IV: 
Unit IV

Group/ Team Assignment submission on Effect of Personal &Psychological Factors on Consumer Buying Behaviour (Motivation, Personality, Attitude, Perception , Learning, Age,Lifestyle, Occupation)

Unit V: 
Unit V

Case Study on Role of Culture/ Sub-culture/ Social Class/ Family/ Reference Group in Consumer Buying Decision Making Process

Essential Readings: 

Leon G.Schiffman & Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, latest Edition
2. Solomon, M.R.: Consumer Behaviour – Buying, Having, and Being, Pearson Prentice Hall.
3. Blackwell, R.D., Miniard, P.W., & Engel, J. F.: Consumer Behaviour, Cengage Learning.
4. Hawkins, D.I., Best, R. J., Coney, K.A., & Mookerjee, A: Consumer Behaviour – Building Marketing Strategy, Tata McGraw Hill.
5. Kotler, P. & Keller, K. L.: Marketing Management (Global Edition) Pearson.

Academic Year: 
2020-2021
  • Printer-friendly version
  • PDF version