Business Research Practical

Paper Code: 
24CBBA302
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to analyze the tools of data collection, tabulation and classification and functions of statistical software like MS Excel, SPSS, etc. and learn the application of statistical tools using software.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24CBBA 302

Business Research Practical

 

(Practical)

CO97: Formulation of research problem and drafting questionnaire.

CO98: Generate data using various online platforms.

CO99: Code data entry and Data classification and tabulation on statistical software.

CO100: Explore Diagrammatic presentation using statistical software.

CO101: Determine the descriptive statistics.

CO102: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive sessions, Case Study Discussions, Tutorials, Reading assignments.

 

Learning activities for the students:

Self-learning assignments, Solving question-based problems, Project tasks

Continuous Assessment Test, Semester End Examination, Quiz, Solving problems in tutorials, Assignment, Presentation, Individual and group projects, Project file and Viva-voce

 

6.00
Unit I: 
Formulation of Research Problem

Formulation of research problem, identification of problem, formulation of research title, drafting questionnaire

6.00
Unit II: 
Data Collection Methods

Primary data collection using google form, etc., secondary data collection using various online platforms.

6.00
Unit III: 
Introduction to Data Analysis Software

Types of Data, compilation of data, classification of data, tabulation of data, data coding and data entry in software, custom frequency table

6.00
Unit IV: 
Diagrammatic presentation using data analysis Software

Chart Builder, Histograms, Box Plots, Bar Charts, Cluster Bar, Stacked Bar, Error bar, Line charts, Pie charts, Editing graphs and Axes

6.00
Unit V: 
Descriptive Statistics using data analysis Software

Measures of central tendency, Measures of dispersion

Essential Readings: 

1. Zikmund, Babin & Carr: Business Research Methods, South-Western.
2. Cooper & Schindler: Business Research Methods McGraw-Hill Education
3. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

References: 

Suggested Readings:

1. Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi

2. Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi

3. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.

4. Best, J.W., Research in Education, Prentice Hall of India, New Delhi.

5. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

E-Resources:

1. https://www.google.co.in/books/edition/Essentials_of_Business_Research/s...

2. https://www.google.co.in/books/edition/Research_Methodology/a3PwLukoFlMC...

Academic Year: