Business Research

Paper Code: 
CBBA 301
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

1. Understand the meaning of research, identify different types of research and get acquainted with standard research procedure

2. Formulate research problem & Create a well-structured Research design for a research problem

3. Utilize the different sampling techniques and data collection tools for sampling and data collection in future research endeavors

4. Identify different scaling techniques and Construct rated and ranked scales for data collection

5. Understand the different measures of central tendency and dispersion and apply this knowledge for data analysis

 

Course Outcomes (COs):

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

CO50: Understand the meaning of research, identify different types of research and get acquainted with standard research procedure

CO51: Formulate research problem & Create a well-structured Research design for a research problem

CO52: Utilize the different sampling techniques and data collection tools for sampling and data collection in future research endeavors

CO53: Identify different scaling techniques and Construct rated and ranked scales for data collection

CO54: Understand the different measures of central tendency and dispersion and apply this knowledge for data analysis

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, 3D models

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Nature & Scope of Business Research:

Nature & Scope of Business Research: Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process.

12.00
Unit II: 
Research Design

Research Design: Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem.
Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing.
Variables: Meaning and Concept, Types of variables..

12.00
Unit III: 
Sampling & Data Collection

Sampling & Data Collection: Sampling - Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of Sampling- Random Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling. Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling.

12.00
Unit IV: 
Data Collection:

Data Collection: Data gathering instruments: Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data.
Measurement & Scaling: Primary scales of Measurement -Nominal, Ordinal, Interval & Ratio. Scaling techniques-paired comparison, rank order, constant sum, semantic differential, itemized ratings, Likert Scale; Questionnaire-form & design.

12.00
Unit V: 
Measures of Central Value:

Measures of Central Value: Characteristics of an ideal measure- mean median, mode, Quartile and percentile. Merits, Limitations and Suitability of averages. Relationship between averages.
Measures of Dispersion : Meaning and Significance. Absolute and Relative measures of dispersion - Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation

Essential Readings: 

1. Zikmund, Babin & Carr: Business Research Methods, South-Western.
2. Cooper & Schindler: Business Research Methods McGraw-Hill Education
3. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi
4. Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi

References: 

1. Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
2. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
3. Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
4. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

Academic Year: 
2020-2021
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