This course will enable the students to -
Course Outcomes (COs):
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
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CBBA 602 |
Business Policies & Strategy practical |
CO 337: Evaluating the project tasks in terms of content, creativity, and designing. CO 338: Assessing the tasks through file preparations, quizzes, and group projects. CO 339: Organizing dialogue session with peer group on common themes through individual presentations and group discussions. CO 340: Discussing case study for better understanding and comprehension on the subject. CO 341: Developing skills for competitive marketing environment.
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Approach in teaching: Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation, Group tasks |
Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects |
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
• J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation and control, TMH
• Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy, TMH
• Gerry Johnson &Kevan Scholes, Exploring corporate strategies, PHI
Suggested Readings:
• UpendraKachru: Strategic Management, Excel books
• Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies
• Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management)
E- Resources:
• https://www.expresslibrary.mheducation.com/bookshelf
• https://www.slideshare.net/apverma01/strategic-management-9257478
Journals:
• Journal of Strategic Human Resource Management, http:// sagepub.com
• Journal of Operations and Strategic Planning, http:// sagepub.com