Business Policy and Strategy

Paper Code: 
CBBA 601
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
12.00
Unit I: 
Nature & importance of business policy & strategy:

Nature & importance of business policy & strategy: Introduction to the strategic management process and related concepts; Characteristics of corporate, business & functional level strategic management decisions.
Company’s vision and mission: need for a mission statement, criteria for evaluating a mission statement- Goal, Process & Input formulation of the mission statement-Drucker’s Performance Area, Bennis’s Core Problem; formulation of mission statement.

12.00
Unit II: 
Environmental Analysis & Diagnosis:

Environmental Analysis & Diagnosis: Analysis of company’s external
environment Environmental impact on organisations policy and strategy, organizations dependence on the environment, analysis of remote environment, analysis of specific environment- Michael E. Porter’s 5 Forces model; Internal analysis: Importance of organisation’s capabilities, competitive advantage and core competence, Michael E.
Porter’s Value Chain Analysis.
Environmental Analysis & Diagnosis: Analysis of company’s external
environment Environmental impact on organisations policy and strategy, organizations dependence on the environment, analysis of remote environment, analysis of specific environment- Michael E. Porter’s 5 Forces model; Internal analysis: Importance of organisation’s capabilities, competitive advantage and core competence, Michael E.
Porter’s Value Chain Analysis.

12.00
Unit III: 
Formulation of competitive strategies:

Formulation of competitive strategies: Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves.
Formulating Corporate Strategies: Introduction to strategies of growth, stability and renewal, Types of growth strategies – concentrated growth, product development, integration, diversification, international expansion (multi domestic approach, franchising, licensing and joint ventures), Types of renewal strategies – retrenchment and turnaround. Strategic fundamentals of merger & acquisitions.

12.00
Unit IV: 
Strategic Framework:

Strategic Framework: Strategic analysis & choice, Strategic gap analyses, portfolio analyses – BCG, GE, product market evolution matrix, experience curve, directional policy matrix, life cycle portfolio matrix, grand strategy selection matrix; Behavioural considerations affecting choice of strategy; Culture and Strategic Leadership: Implementing & operationalizing strategic choice, Impact of structure,
culture & leadership, functional strategies & their link with business level strategies, Balanced Score Card

12.00
Unit V: 
Introduction to Strategic control & evaluation, Strategic Control Process:

Introduction to Strategic control & evaluation, Strategic Control Process: Types of Control: Strategic surveillance. Feed Forward Control, Concurrent Control, Feedback Control

Essential Readings: 

1. J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation
and control, TMH
2. Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy,
TMH
3. Gerry Johnson &Kevan Scholes, Exploring corporate strategies, PHI
4. UpendraKachru: Strategic Management, Excel books
5. Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts
and Cases, McGraw-Hill Companies
6. Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic
Management (Mcgraw Hill Series in Management).

Academic Year: 
2016-2017
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