Coming soon
Business Environment
The objective of the course is to develop an understanding of the methods for analyzing Business Environment and implications of changes in micro and macro environment for businesses.
Business Environment- Concept, Nature and Significance, Micro and Macro Environment, Porter’s Five Forces Model of Competition, Environmental Scanning and its process.
Social and Cultural Forces affecting Business, CSR & Business Ethics, Role of the Political and Legal Forces in the Operation of Business, Concept and Significance of Technological Environment
Economic Structure- types, advantages and disadvantages, A brief overview of the Monetary & Fiscal Policies, Disinvestment policy of the country- recent developments and issues, Regulation for Foreign Collaboration
Environmental Regulation for Pollution Control, Brief study on the concept of Carbon Credits
Consumerism & Consumer Protection Act, Concept of Public Private Participation and its implications, Government Policy regarding Micro, Small and Medium Enterprises
- Shaikh Saleem, Business Environment, Pearson Education, Second edition.
- Steiner and Steiner, Business Government and Society, Western Publishing, Thirteenth Edition.
- Francis Cherunillam, Business Environment-Text and Cases, Himalaya Publishing House, Eighteenth edition
- V. Neelamegam, Business Environment, Vrinda Publications, second edition
- K. Chidambaram and V. Alagappan, Business Environment, Vikas Publication
- Vivek Mittal, Business Environment, Excel Books, Second edition.
- Justin Paul, Business Environment, Tata McGraw Hill Publishing Co. Ltd., Second edition.
