Concept, Nature and Significance, Environment Scanning: Meaning, Nature and scope, Process of Environment Scanning, Interaction between Internal and External Environment
Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s four dimensions
Bases of Economy, Economic System: Market Allocation, Command Allocation, Mixed Allocation; Economic Policies in India- Monetary Policy and Fiscal Policy
Concept, Types of Political Systems, Influence of Political Environment on business Legal Environment: Laws relating to Business in India, Intellectual Property Rights
Concept, An overview of the Financial System, Components of Financial System, Financial Institutions in India, Types of Foreign Investment: Foreign Direct Investment and Foreign Portfolio Investment