Business Communication: English

Paper Code: 
ABBA 100
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
Business Communication
Business Communication: Concept, Features, Importance, Limitations;  Basic model of Communication Process and Elements of Communication, Barriers to Communication and overcoming barriers to communication
 

 

6.00
Unit II: 
Means and Types of communication:

Means and Types of communication: Medias of Communication- Written, Oral, Visual, Audio-visual, Formal and Informal Communication, Modes of Quick Transmission of Messages.

6.00
Unit III: 
Business Letter Writing

Business Letter Writing: Essentials of Effective Correspondence, Layout of Business Letter, Planning the Letter, Kinds of Business Letters Communication within the organization: Memoranda, Notices, Circulars, Orders, Agenda and Minutes

6.00
Unit IV: 
Business Correspondence related to Human Resource

Business Correspondence related to Human Resource: Preparation of Resume, Job Application, Drafting of Interview Letters, Call Letters and Offer of Appointment, Goodwill Messages, Condolence Letters Business Correspondence related to other parties: Correspondence with banks, insurance companies and government authorities

6.00
Unit V: 
Report Writing and Proposal Writing

Report Writing and Proposal Writing: Contents and Types

Press Release and Press Notes

Essential Readings: 

Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.

Study Material Published by ICSI

Sinha K.K., Fundamentals of Business Communication, Taxmann’s

Konar Nira, Communication Skills for Professionals, PHI

Dulek R.E. & J.S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.

ChaturvediP.D. & M.Chaturvedi, Business Communication, Pearson Education, New Delhi.

Pal R. &J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi

References: 

1. Scanner-Arun Kumar(Shuchita Prakashans(P) Ltd)

Academic Year: