Business Communication: English

Paper Code: 
ABBA 100
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to -

1. The course aims to impart the learner’s skill in reading, writing, comprehension and communication in the business field.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

ABBA 100

Business Communication

CO 5 Students will know the appropriate use of channels of communication in business.

CO 6 Understand the process of communication and its effect on giving and receiving information.

CO 7 Students will comprehend a variety of business correspondence and respond appropriately.

CO 8 Communicate in writing for various commercial purposes.

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments

 

Learning activities for the students:

Self learning assignments, Effective questions, Giving tasks

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 
Business Communication

Business Communication: Concept, Features, Importance, Limitations; Basic model of Communication Process and Elements of Communication, Barriers to Communication and overcoming barriers to communication

6.00
Unit II: 
Means and Types of communication:

Means and Types of communication: Medias of Communication- Written, Oral, Visual, Audio-visual, Formal and Informal Communication, Modes of Quick Transmission of Messages.

6.00
Unit III: 
Business Letter Writing:

Business Letter Writing: Essentials of Effective Correspondence, Layout of Business Letter, Planning the Letter, Kinds of Business Letters

Communication within the organization: Memoranda, Notices, Circulars, Orders, Agenda and Minutes 

6.00
Unit IV: 
Business Correspondence related to Human Resource:

Business Correspondence related to Human Resource: Preparation of Resume, Job Application, Drafting of Interview Letters, Call Letters and Offer of Appointment, Goodwill Messages, Condolence Letters

Business Correspondence related to other parties: Correspondence with banks, insurance companies and government authorities

6.00
Unit V: 
Report Writing and Proposal Writing:

Report Writing and Proposal Writing: Contents and Types
Press Release and Press Notes

Essential Readings: 

Book Readings:
1. Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
2. Study Material Published by ICSI
3. Sinha K.K., Fundamentals of Business Communication, Taxmann’s
4. Konar Nira, Communication Skills for Professionals, PHI
5. Dulek R.E. & J.S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.

References: 

1. ChaturvediP.D. & M.Chaturvedi, Business Communication, Pearson Education, New Delhi.
2. Pal R. &J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi

Academic Year: 
2021-2022
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