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Business Communication: English
Course Objectives
1. Students will identify the appropriate use of different channels of written communication in business.
2. Students create various types of business reports.
3. Identify key principles in public speaking for business. 4. Understand the process of communication and its effect on giving and receiving information
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Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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CO1: Students will identify the appropriate use of different channels of written communication in business. CO2: Students create various types of business reports. CO3: Identify key principles in public speaking for business. CO4: Understand the process of communication and its effect on giving and receiving information |
Approach in teaching: Interactive Hours, Discussion, Tutorials, Reading assignments
Learning activities for the students: Self learning assignments, Effective questions, Giving tasks
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Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Business Communication: Concept, Features, Importance, Limitations; Basic model of Communication Process and Elements of Communication, Barriers to Communication and overcoming barriers to communication
Means and Types of communication: Medias of Communication- Written, Oral, Visual, Audio-visual, Formal and Informal Communication, Modes of Quick Transmission of Messages.
Business Letter Writing: Essentials of Effective Correspondence, Layout of Business Letter, Planning the Letter, Kinds of Business Letters
Communication within the organization: Memoranda, Notices, Circulars, Orders, Agenda and Minutes
Business Correspondence related to Human Resource: Preparation of Resume, Job Application, Drafting of Interview Letters, Call Letters and Offer of Appointment, Goodwill Messages, Condolence Letters
Business Correspondence related to other parties: Correspondence with banks, insurance companies and government authorities
Report Writing and Proposal Writing: Contents and Types
Press Release and Press Notes
1. Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
2. Study Material Published by ICSI
3. Sinha K.K., Fundamentals of Business Communication, Taxmann’s
4. Konar Nira, Communication Skills for Professionals, PHI
5. Dulek R.E. & J.S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
6. ChaturvediP.D. & M.Chaturvedi, Business Communication, Pearson Education, New Delhi.
7. Pal R. &J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
