Applied Business Communication

Paper Code: 
(BBA 202)
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
9.00
Unit I: 
Development of Soft Skills

Development of Soft Skills
Emotional Intelligence, Interpersonal Skills, Leadership Skills, Team Spirit

9.00
Unit II: 
Practice in Business Communication:

Practice in Business Communication:
Seminar Presentation, Public Speaking, Business Etiquettes

9.00
Unit III: 
Meetings:

Meetings: Agenda, Notice and Minutes.
Group discussion, Resume Writing, Interviews

9.00
Unit IV: 
Business Letter Writing:

Business Letter Writing:
Essentials, Structure and Layout, Types

9.00
Unit V: 
Report Writing:

Report Writing:
Characteristics, Types of Report, Layout
Case Studies

Essential Readings: 

1. Nitin Bhatnagar and Mamta Bhatnagar, Effective Communication and Soft Skills: Strategies for Success, Pearson Education, New Delhi
2. Francis Peter S.J., Soft Skills and Professional Communication, Tata McGraw Hill, New Delhi.

References: 

3. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
4. Masters and Wallace, Personal Development for Life and Work, South-Western Cengage Learning, USA

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