: Advertising and Brand Management Practical

Paper Code: 
DBBA 602b
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

Essential Readings: 

1. Varshney & Bhattacharya: International marketing management, Sultan Chand &Sons
2. W.J. Keegan: Multinational Marketing Management, Prentice Hall.
3. V. Terpestra & Ravi Saratnag: International marketing, Naper Publishing Group.
4. P. Cateora& Graham: International marketing, McGraw Hill.
5. Hans Muhlbache: International marketing-A global perspective, Cengage Learning EMEA

Academic Year: 
2017-2018
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