Advanced Strategic Management

Paper Code: 
BBA 401
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition.

9.00
Unit I: 
Strategist:

Strategist: Role of CEO and BOD in strategic Management, Role of Corporate Planning Staff, Role of Consultants.

9.00
Unit II: 
Competitive Advantage:

Competitive Advantage: Concept, Core Competence and Value Chain Approach, Generic Competitive Strategies

9.00
Unit III: 
Strategic Implementation:

Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation. Resource Allocation, Functional Implementation

9.00
Unit IV: 
Evaluation and Control:

Evaluation and Control: Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

9.00
Unit V: 
Corporate Social Responsibility (CSR):

Corporate Social Responsibility (CSR): Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.

Essential Readings: 

Case Studies
Essential Reading:
1. Prasad, L, M., Business policy & Strategy, Sultan Chand & Sons, New Delhi.
2. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi

References: 

3. David, F.R., Cases in Strategic management, New Jersey, Prentice Hall.
4. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
5. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India.
6. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin
7. Azar Kazmi, Business Policy and Strategic Management

Academic Year: 
2015-2016
  • Printer-friendly version
  • PDF version