Advanced Retail Management

Paper Code: 
RTM 231
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
Retail Franchising

Concept, Evolution of Franchising, Types of Franchising, Advantages and Disadvantages of Franchising, Franchising in India.

18.00
Unit II: 
Relationship marketing

Introduction, Evolution of Relationship marketing, Relationship marketing strategies.

18.00
Unit III: 
Relationship Marketing in organized V/s Unorganised retail sector

Retail marketing efforts and strategies, customer service in retailing, Customer Service – Managing gaps between Expectation and Performance, Loyalty Programmes.

18.00
Unit IV: 
Retail Management Information System

Retail Management Information System: Importance of IT in Retail, Application of Technology, E-Commerce or E-tailing
Supply Chain and Retail Logistics: Management- Concept, Need, Evolution of supply chain Management, Issues involved in developing supply chain framework, Types of Retail Logistics.

18.00
Unit V: 
Human Resource Management in Retail

Recruitment, Selection, Training and Motivation.

Essential Readings: 

1. Gibson G. Vedmani: Retail Management – Functional principles & Practices; Jaico publishing house.
2. Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Retail Management, Oxford university press.
3. Swapna Pradhan : Retail Management, Tata McGraw Hill
4. Barry Berman, Joel R Evans: Retail Management – A strategic approach; Pearson Education.

Academic Year: 
2016-2017
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