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Retail Management: A General Perspective [1]

Paper Code: 
RTM 131
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
Introduction to Retail

• Meaning and Definition, nature, functions, of a retailer, Retail as a career
• Rise of retailer
• Overview of The Global Retail Market

18.00
Unit II: 
Models and Theories of Retail Development

• Theories of Retail Development
1. Environmental Theory.
2. Cyclical Theory
3. Conflict Theory
• Business Models in Retail –
1. Store Based Retailing
2. Non Store Retailing
3. Service Retailing

18.00
Unit III: 
Retail Strategy

• Meaning and Definition
• Steps involved in developing a retail strategy.
• Retail Brand
• Retail value chain

18.00
Unit IV: 
Retail Location

• Introduction, importance of location decision
• Steps involved in choosing a Retail Location
• Types of retail location.

18.00
Unit V: 
Trading and Site Selection

• Trading area , meaning, types of trading zones, trade area analysis
• Factors: Considerations for site analysis

Essential Readings: 

1. Gibson G. Vedmani: Retail Management – Functional principles & Practices; Jaico publishing house.
2. Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Retail Management, Oxford University Press.

References: 

1. Swapna Pradhan : Retail Management, Tata McGraw Hill
2. Barry Berman, Joel R Evans: Retail Management – A strategic approach; Pearson Education.

Academic Year: 
2017-2018 [2]

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Links:
[1] https://management.iisuniv.ac.in/courses/subjects/retail-management-general-perspective-2
[2] https://management.iisuniv.ac.in/academic-year/2017-2018