Published on Management Studies(A) (https://management.iisuniv.ac.in)

Home > Retail Merchandising Management

Retail Merchandising Management [1]

Paper Code: 
RTM 331
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
Basis of Retail Merchandising :

• Introduction, Evolution, Factors affecting the merchandising functions. • The Merchandiser : Role and Responsibilities • The Buyer: Role and Responsibilities

18.00
Unit II: 
The Process of Merchandise Planning:

 • The concepts of Merchandising planning • The implications of planning • The process of Merchandising planning • Tools used for merchandising planning

18.00
Unit III: 
The methods of Merchandise Procurement:

• Merchandise sourcing • Methods of procuring merchandise • The concepts of private label • Category management • Types of vendors, types of merchandise

18.00
Unit IV: 
Devising and Implementing Merchandise Plans & Evaluating Merchandise Performance:

• Devising Merchandise Plans • Gathering information • Selecting and interacting merchandising plan. • Inventory Management • ABC Analysis, Sell through analysis, multiple attitude methods.

18.00
Unit V: 
Visual Merchandising & Retail Store Design:

• Methods of display • Retail store Design- Exterior- Interior • Types of Layout- Grid Layout, Racetrack Layout, Freeform Layout

References: 

• Swapna Pradhan, Retail Management McGraw Hill • Berman and Evans, Retail Management – A strategic approach, MacMillan Publishing Co. • Levy and Weitz , Retail Management Tata McGraw Hill • Bajaj Chetan, Tuli Rajnish Srivastava Nidhi • Retail Management Oxford Univ. Press

Academic Year: 
2022-2023 [2]

Follow Management Studies(A) on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://management.iisuniv.ac.in/courses/subjects/retail-merchandising-management-4

Links:
[1] https://management.iisuniv.ac.in/courses/subjects/retail-merchandising-management-4
[2] https://management.iisuniv.ac.in/academic-year/2022-2023