Concept and levels of Strategy- corporate, business & functional level, process of strategic management. Company’s vision and mission: Strategic intent, vision, mission, objectives, criteria for evaluating a mission statement

Analysis of company’s internal and external environmental and their impact on organizations policy and strategy, Porter’s 5 Forces model for Industry analysis, SWOT analysis. Organization’s capabilities concept and Porter’s Value Chain Analysis

Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves, Core Competence concept.

Corporate Strategies: Introduction to strategies of growth, stability and retrenchment. Types of growth strategies – concentrated growth, cooperation, integration, diversification, international expansion, business and renewal strategies – retrenchment and turnaround

Choice process, factors affecting choice of strategy, Strategic gap analysis, portfolio analysis – BCG, GE, Ansoff’s product market evolution matrix, Business and functional level strategies

Key Issues and Aspects of Strategic Implementation, Control process, Elements of Control: Feed Forward Control, Concurrent Control, Feedback Control, techniques of control.