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Event Communication [1]

Paper Code: 
ETM 232
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
18.00
Unit I: 
Nature and Process of Communication
  • Meaning & Definition,
  • Nature & Process ,
  • Models (Keith Davis, Lesikar)
  • Barriers to communication
18.00
Unit II: 
Effective Communication Skills
  • 7 Cs of effective communication
  • Oral communication Skills
  • Listening Skills
  • Presentation Skills

Non-Verbal Communication  :

  • Definition, characteristics
  • Classification of non-verbal communication : Body language( kinesics), proxemics, Space language, Para language

 

18.00
Unit III: 
Development of Soft Skills
  • Emotional Intelligence
  • Interpersonal Skills
  • Team Spirit
  • Business Etiquettes
  • Leadership Skills 

 

18.00
Unit IV: 
Presentation as an Effective Communication Tool
  • Introduction
  • Process of preparing a presentation
  • Some deadly sins of Visual Presentation

Use of Celebrities & Use of Media in Communication

  • Endorsements, testimonials, placements, dramatizations, representatives and identification
  • Various media in communication- their features, advantages and disadvantages

Special Communication Tips

  •  Ways computer can help to improve written documents, presentation and web pages
  • Tips for letter report, memo report, manuscript report, converting raw data, writing conclusions, writing recommendations and writing progress reports.
18.00
Unit V: 
Negotiation Skills
  • Introduction, Definition, Need
  • The Nature of Negotiation
  • Factors Affecting Negotiation.
  • Stages of  the Negotiation Process

 

Essential Readings: 
  1. Dr. Bhiwandiwalla: Research Module on Event Communication, National Institute of Event Management.
  2. Chaturvedi P.D. & Chaturvedi Mukesh  : Business communication; Pearson Education

 

References: 
  1. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
  2. Asha Kaul, Business Communication, Prentice Hall, New Delhi
  3. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
  4. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur

 

Academic Year: 
2021-2022 [2]

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Source URL: https://management.iisuniv.ac.in/courses/subjects/event-communication-4

Links:
[1] https://management.iisuniv.ac.in/courses/subjects/event-communication-4
[2] https://management.iisuniv.ac.in/academic-year/2021-2022-0